4.14.2009

Disney Expert Uses Science to Draw Boy Viewers

http://www.nytimes.com/2009/04/14/arts/television/14boys.html?_r=1&hp
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ENCINO, Calif. — Kelly Peña, or “the kid whisperer[how freaky is this name!],” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer[!!!] here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.

Ms. Peña, a Disney researcher with a background in the casino industry[?!], zeroed in on a ratty rock ’n’ roll T-shirt. Black Sabbath?

“Wearing it makes me feel like I’m going to an R-rated movie,” said Dean, a shy redhead whose parents asked that he be identified only by first name.

Jackpot.
To learn more about 'disney's plans for our children', go here...

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