11.28.2009
Rules of the Game - Futerra
Evidence base for the Climate Change Communications Strategy.
Recommendations by Futerra to the Climate Change Communications Working Group:
1. Department for Environment, Food And Rural Affairs - "To secure a healthy environment in which we and future generations can prosper" (UK government department responsible for policy and regulations on the environment, food and rural affairs)
2. Carbon Trust - "Our mission is to accelerate the move to a low carbon economy" (An independent company set up in 2001 by the UK government)
3. Department of Trade & Industry, aka: Department of Timidity and Inaction - "Meeting the Energy Challenge" (A United Kingdom government department replaced in 2007, by the Department for Business, Enterprise and Regulatory Reform and the Department for Innovation, Universities and Skills; these, in turn, replaced in 2009, by the Department for Business, Innovation and Skills)
4. Environment Agency - "It's our job to look after your environment and make it a better place" (An Executive Non-departmental Public Body responsible to the Secretary of State for Environment, Food and Rural Affairs and an Assembly Sponsored Public Body responsible to the National Assembly for Wales)
5. Energy Saving Trust - "We provide free and impartial advice on how to stop wasting energy" (An independent, UK-based organisation focused on promoting action that leads to the reduction of carbon dioxide emissions - a key contributor to man-made climate change. Funded by the UK government, devolved governments and the private sector)
6. UK Climate Impacts Programme - "The climate is changing - what's the outlook for you?" (Funded by the Department for Environment, Food and Rural Affairs (defra). Other contributors include: Environmental Change Institute (Oxford University) and the Government’s Knowledge Transfer Partnership scheme)
"The game is communicating climate change; the rules will help us win it."
- Futerra
Recommendations by Futerra to the Climate Change Communications Working Group:
1. Department for Environment, Food And Rural Affairs - "To secure a healthy environment in which we and future generations can prosper" (UK government department responsible for policy and regulations on the environment, food and rural affairs)
2. Carbon Trust - "Our mission is to accelerate the move to a low carbon economy" (An independent company set up in 2001 by the UK government)
3. Department of Trade & Industry, aka: Department of Timidity and Inaction - "Meeting the Energy Challenge" (A United Kingdom government department replaced in 2007, by the Department for Business, Enterprise and Regulatory Reform and the Department for Innovation, Universities and Skills; these, in turn, replaced in 2009, by the Department for Business, Innovation and Skills)
4. Environment Agency - "It's our job to look after your environment and make it a better place" (An Executive Non-departmental Public Body responsible to the Secretary of State for Environment, Food and Rural Affairs and an Assembly Sponsored Public Body responsible to the National Assembly for Wales)
5. Energy Saving Trust - "We provide free and impartial advice on how to stop wasting energy" (An independent, UK-based organisation focused on promoting action that leads to the reduction of carbon dioxide emissions - a key contributor to man-made climate change. Funded by the UK government, devolved governments and the private sector)
6. UK Climate Impacts Programme - "The climate is changing - what's the outlook for you?" (Funded by the Department for Environment, Food and Rural Affairs (defra). Other contributors include: Environmental Change Institute (Oxford University) and the Government’s Knowledge Transfer Partnership scheme)
http://www.scribd.com/doc/23282629/TheRulesoftheGame-Futerra-INPhobe
I N P h o b e UPDATE · 12.16.2009
[Scribd has taken down Futerra's Manual 'Rules of the Game' due to copyright infringement at the request of Futerra's own David Willans (Strategy, London).
According to Futerra Sustainability Communications, D. Willans"leads the Strategy team who advise clients on the best ways to communicate sustainability externally. He has lead a wide range of projects including; advising SABMiller on their strategic sustainability messaging, created a board game for Business in the Community and run climate change communications training sessions in China. David is always on the look out for entrepreneurial approaches to sustainability. He is also our resident acrobat and tractor driver. Every company should have one or the other!" (E-mail: david@futerra.co.uk)]
"For brands to succeed in this new world order, they will have to become eco, ethical and wellness champions."
- Ed Gillespie, Futerra co-founder
I'm going to Copenhagen but I can't take You - Smoking Mirrors
http://smokingmirrors.blogspot.com/2009/11/im-going-to-copenhagen-but-i-cant-take.html
Dog Poet Transmitting……
[...]
Because the populations of our times have become addicted to convenience and comfort they are easily motivated by fear of the loss of them. Because of the confusion of the various conflicting messages that are presented from the hydra heads of the seemingly diverse, single media machine, people have become divided against themselves and lack the unified will to pierce the appearances and see the manipulations taking place behind the productions.
No matter how clear it might seem to many of us, there is something about authority where a part of us still believes that the predators in power have a right to be there. No matter how clear it is to us that the votes are fixed, when they need to be, and that the laws exist to control people and have no impact in relation to those perverting them, we still somehow believe in the equity of these laws. No matter how many lies we hear that are proven to be lies on the following day, we still think there must be some truth in them.
[...]
The most astonishing thing of all is that these people (if you can call them that) actually think that this time it will be different. It has never been different, ever, but they are sure that this time it will be. I can only presume that the same force, which has sent them on the road to their certain destruction, has also blinded their minds from the obvious and filled their heads and hearts with the necessary hallucinations to insure their continuing on that ancient road to the place where all insane ambitions and vile actions eventually lead the practitioner. All I can say is bon voyage and may you fully experience the presence and performance of that which you so richly deserve.
End Transmission……
[Source: smokingmirrors.blogspot.com][...]
Because the populations of our times have become addicted to convenience and comfort they are easily motivated by fear of the loss of them. Because of the confusion of the various conflicting messages that are presented from the hydra heads of the seemingly diverse, single media machine, people have become divided against themselves and lack the unified will to pierce the appearances and see the manipulations taking place behind the productions.
No matter how clear it might seem to many of us, there is something about authority where a part of us still believes that the predators in power have a right to be there. No matter how clear it is to us that the votes are fixed, when they need to be, and that the laws exist to control people and have no impact in relation to those perverting them, we still somehow believe in the equity of these laws. No matter how many lies we hear that are proven to be lies on the following day, we still think there must be some truth in them.
[...]
The most astonishing thing of all is that these people (if you can call them that) actually think that this time it will be different. It has never been different, ever, but they are sure that this time it will be. I can only presume that the same force, which has sent them on the road to their certain destruction, has also blinded their minds from the obvious and filled their heads and hearts with the necessary hallucinations to insure their continuing on that ancient road to the place where all insane ambitions and vile actions eventually lead the practitioner. All I can say is bon voyage and may you fully experience the presence and performance of that which you so richly deserve.
End Transmission……
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