Rules of the Game - Futerra

Evidence base for the Climate Change Communications Strategy.
"The game is communicating climate change; the rules will help us win it."
- Futerra

Recommendations by Futerra to the Climate Change Communications Working Group:
1. Department for Environment, Food And Rural Affairs - "To secure a healthy environment in which we and future generations can prosper" (UK government department responsible for policy and regulations on the environment, food and rural affairs)
2. Carbon Trust - "Our mission is to accelerate the move to a low carbon economy" (An independent company set up in 2001 by the UK government)
3. Department of Trade & Industry, aka: Department of Timidity and Inaction - "Meeting the Energy Challenge" (A United Kingdom government department replaced in 2007, by the Department for Business, Enterprise and Regulatory Reform and the Department for Innovation, Universities and Skills; these, in turn, replaced in 2009, by the Department for Business, Innovation and Skills)
4. Environment Agency - "It's our job to look after your environment and make it a better place" (An Executive Non-departmental Public Body responsible to the Secretary of State for Environment, Food and Rural Affairs and an Assembly Sponsored Public Body responsible to the National Assembly for Wales)
5. Energy Saving Trust - "We provide free and impartial advice on how to stop wasting energy" (An independent, UK-based organisation focused on promoting action that leads to the reduction of carbon dioxide emissions - a key contributor to man-made climate change. Funded by the UK government, devolved governments and the private sector)
6. UK Climate Impacts Programme - "The climate is changing - what's the outlook for you?" (Funded by the Department for Environment, Food and Rural Affairs (defra). Other contributors include: Environmental Change Institute (Oxford University) and the Government’s Knowledge Transfer Partnership scheme)

I N P h o b e UPDATE · 12.16.2009
[Scribd has taken down Futerra's Manual 'Rules of the Game' due to copyright infringement at the request of Futerra's own David Willans (Strategy, London).
According to Futerra Sustainability Communications, D. Willans David Willans, Futerra Sustainability Communications "leads the Strategy team who advise clients on the best ways to communicate sustainability externally. He has lead a wide range of projects including; advising SABMiller on their strategic sustainability messaging, created a board game for Business in the Community and run climate change communications training sessions in China. David is always on the look out for entrepreneurial approaches to sustainability. He is also our resident acrobat and tractor driver. Every company should have one or the other!" (E-mail: david@futerra.co.uk)]

"For brands to succeed in this new world order, they will have to become eco, ethical and wellness champions."
- Ed Gillespie, Futerra co-founder
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