The Battle for Newcastle

[The Battle for Newcastle, Part 2...]
[The Battle for Newcastle, Part 3...]
[The Battle for Newcastle, Part 4...]
[...and, The Battle for Newcastle, Part 5]

How Advertising Manipulates Our 'Caveman' Brains (& How to Resist)

How Advertising Manipulates Our 'Caveman' Brains (& How to Resist) - www.dailygalaxy.com
It is becoming increasingly clear that widespread consumption is wrecking havoc on the planet. But, if it’s making us happier then perhaps it’s worth the compromise, some argue. Strangely, that doesn’t appear to be the case, either. The spreading westernized belief that “more” possessions equates to more happiness hasn’t panned out. In fact, statistically, the First World now has more depression, alcoholism, crime, anxiety, obesity and overall dissatisfaction with life than was reported 50 years ago. What if “more” isn’t “more” in terms of consumption? Recent research is now shedding light on the phenomenon.
These studies suggest that our Stone Age brains, or what scientists refer to as the “primitive” brain is evolved to want more, but not necessarlily to ENJOY more. For example, Brain scans by Emory University revealed that the reward-chemical dopamine is released when we spot a product and consider buying it. Interestingly, only the anticipation releases dopamine. After the item is bought, the high often evaporates within minutes, and the purchaser may be indifferent to having one more item or even suffer from “buyer’s remorse”.
Last year Bonn researchers used brain scanning to show that humans don’t want lots of stuff, so much as they want MORE stuff than others. This is a confusing, scarcity paradigm that we share with monkey’s and other primates. The study found that whether or not people made big paychecks, for example, was much less of a motivating factor than whether they made MORE than their coworkers. In other words, winning the arbitrary “competition” appears to be more important than the reward itself.

[More on consumerism...]

The Joneses Paradox: Brain-Scan Study Rewrites Economic Theory
The Joneses Paradox - www.dailygalaxy.com
"Not what we have but what we enjoy, constitutes our abundance."
· Epicurus (Greek philosopher, BC 341-270)


The Consumer Paradox:
Scientists Find that Low Self-Esteem and Materialism Goes Hand in Hand

The Consumer Paradox - www.dailygalaxy.com
"Advertising has us chasing cars and clothes,
working jobs we hate so we can buy shit we don't need."
- From the movie Fight Club, based on the novel by Chuck Palahniuk
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The Love Police Entertainment Squad with Dragons

Meanderings in the City of London, the financial Vatican of the power-phallus of control.

Palden Dorje

om namo guru buddha gyani
Palden Dorje, om namo guru buddha gyani - www.paldendorje.com
Born on Chaitra Purnima (Full Moon) in 2046 B.S (April 9, 1990 A.D), Tapaswi Palden Dorje (Ram Bahadur Bomjan) has sat for kachhen duba (severe meditation) without food or water since the 2nd of Jestha 2062 B.S (May 16, 2005 A.D) until the present.
Please,
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El Nuevo Buda

[...sobre Palden Dorje]


Spiritual teacher Adyashanti describes how in the development of human consciousness, there comes a shift from a sense of a separate self toward the experience of unity. He points out that the fear of losing our individual identity keeps us from making this shift, and by confronting our fear we come into love. Adyashanti also suggests that reaching a point of crisis can allow an opportunity for consciousness to shift, individually and collectively.

A Thousand Suns

A Thousand Suns tells the story of the Gamo Highlands of the African Rift Valley and the unique worldview held by the people of the region. This isolated area has remained remarkably intact both biologically and culturally. It is one of the most densely populated rural regions of Africa yet its people have been farming sustainably for 10,000 years. Shot in Ethiopia, New York and Kenya, the film explores the modern world's untenable sense of separation from and superiority over nature and how the interconnected worldview of the Gamo people is fundamental in achieving long-term sustainability, both in the region and beyond.

[Source: www.globalonenessproject.org]
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An Anthropological Introduction to YouTube