Going for a more expensive song: iTunes raises prices



Apple introduced variable pricing to its iTunes online music store today, raising the top price for a song to 99p[25% increase!!].

Most songs used to cost 79p, and some still will, but the company's new three-tier pricing system means some will also be sold for 59p.

In the US, the prices will be $1.29, 99 cents and 79 cents. Anticipating a backlash before the announcement, Apple pointed out that for every one song they raise to $1.29 they will be reducing 10 songs[which 10 songs might they be? hum?] to 69 cents. All tracks are also now DRM-free, and so can be played on all types of music player.

The new price changes are the first big test of how much fans are willing to pay for digital music[...aahhh, the truth!]. Record labels have been lobbying Apple to raise the top rate of tracks, which in the US has been 99 cents since the iTunes store was launched in 2003. Apple previously rejected their pleas saying a price rise would dent sales.

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