The Wires that Control the Public Mind

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
--Edward Bernays, founder of the public relations industry.